Chris Matyszczyk has a nice piece over on Cnet: What would Apple have to do to ruin your relationship?
One answer is: Be seen as violating what you consider as the moral bond between you & Apple, and Matyszczyk lists several possibilities:
- Apple starts to knock off early by producing things that look like, well, knock-offs of other Apple products. Or worse, of things that are already out there.
- So what if Apple keeps on suing to defend the patently indefensible? What if Apple sues BlackBerry with a claim that it has the patent on the, um, keyboard? Do we suddenly look at Cupertino and feel the love has died? Do we decide that we were in love with a bully and, well, nobody likes a bully? Continue reading
