I’ve always been told that most start-ups fail — seem to recall numbers in the 95% range after five years. What’s amazing is that some do succeed and eventually replace the behemoths of their time, companies who had all the advantages that money, talent, economies of scale, established pipelines, and so on offer.
So why do the big guys (sometimes) lose? Here’s a priceless example from Chris Matyszczyk over at Cnet.com:
This is surely the greatest opportunity for the new MicroNokia. Both companies have plowed their own, sometimes lonely, road toward making products that enjoy a completely different aesthetic from Apple’s.
With time and a little more luck and taste, it’s in the aesthetic area that MicroNokia might make the swiftest progress.
One of the biggest obstacles is the imaginations of the companies involved. One brilliant phone designer told me recently that the biggest problem he faced was to persuade senior executives to accept revolutionary forms, ones that don’t look like existing products.
From “So Apple does own beautiful and sexy,” http://news.cnet.com/8301-17852_3-57613576-71/so-apple-does-own-beautiful-and-sexy/ Continue reading