It’s not change

I am affiliated with the Executive MBA for Families in Business program at Kennesaw State University near Atlanta. We use Boyd’s framework as the strategy component of the course, and although the students become proficient in Boyd by program’s end, you sometimes wonder how they’re doing in applying it in their own businesses.

So it’s always good to hear a success story. Here’s an interview that one of our alums, Mikee Johnson, did recently with a business website here in South Carolina. He’s CEO of a lumber treatment company, Cox Enterprises, that weathered the housing downturn and is now back on its expansion track.

You’ll find Boyd woven throughout, but pay close attention around 8:10 where he notes that “it’s not change, it’s the speed of change” that drives business strategy nowadays.

You might recall from New Conception for Air-to-Air Combat (chart 24):

He who can handle the quickest rate of change survives.

If you’re interested in information on the EMBA program (and we may admit non-family students on a space-available basis), please contact the director, Kristi Stoudenmire, at


FBEMBA Internet Radio Interview

The Family Business Radio network is featuring an interview tomorrow, August 19th, on our Executive MBA for Families in Business. To listen in at 1pm EST go to then simply click on the “Listen Live” icon in the upper right corner. The pre-show promotion is now posted on that link as well.

As far as I know, this is still the only graduate-level program based around Boyd’s strategic framework.  For more information, please visit the Cox Family Enterprise Center’s site.