The OODA loop: a new strategic

management approach for family business — Chapter 24 of the Handbook of Research on Strategy Process, edited by Pietro Mazzola and Franz W. Kellermans (Cheltenham, UK: Edward Elgar, 2010, ISBN 978 1 84844 044 9.  Also available as an e-book from their site.).  Coauthored by Joe Astrachan, me, Gaia Marchisio and George Manners, all of the Cox Family Enterprise Center at Kennesaw State University.  Look for it in an academic library near you.

Deep stuff — very academic — but covers the waterfront of the research (i.e., as distinguished from the speculation) on the process of strategy.  As the co-editors describe it:

While strategy content focuses on the subject of the decision, strategy process focuses on actual decision making and its associated actions.  Strategy process research examines the process underpinning strategy formulation and implementation. … Although aimed primarily at the academic community, many of the contributions speak to a wider audience.

Expensive, but if you’re into this sort of thing, probably indispensable.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s