That’s a quote from a recent LinkedIn piece, “The Two Types of Speed” by Hiroshi Mikitani, CEO of Rakuten, Inc.
You could say that Hiroshi has summarized Boyd’s Conceptual Spiral in one sentence (talk about a big squeeze!) Another quote from the blog should be familiar to anyone who’s dabbled in Lean: “Fast means you must eliminate waste.” In fact, he insists that you must have a continually functioning process for eliminating waste because waste always comes back (another formulation of the Second Law, by the way).
He’s also making the point that an organization generally doesn’t act more quickly — reduce the time between order and delivery, for example, or between concept and first production — by doing what it’s doing now, just doing it faster. In fact, that would probably create even more waste.
Check out Hiroshi’s piece. What do you think about Hiroshi’s definition of “agility”?
[Rakuten is the largest e-commerce site in Japan and one of the largest in the world. It owns Buy.com and just invested $50 million in Pintrest.]