From The Guardian’s interview with Rose Marcario, newly appointed CEO of outdoor gear maker Patagonia:
Q: When you bring new people on board, what are you looking for?
RM: Well, I think the number one thing is somebody that shares our values in terms of the commitment to preservation of wild places and the environment and planet earth. That’s pretty much the foremost aspect we look for in terms of sharing our values and also people who are committed to making a quality product without compromising.
I think that’s a very important aspect [that we hire people that] care about what they’re making and what they’re putting out in the world in a passionate way. Many of the folks that we hire in our core sports like skiing and fishing, climbing, and obviously want the job and have deep passion for the sport.
Boyd often stressed common values as a requirement for Einheit, so this is an important statement.
It might be worth pointing out that a sampling of their web site indicates that most of the people who “care about what they’re making and what they’re putting out in the world in a passionate way” are living in China or Vietnam. I failed to find anything — jacket, pants, trail runners or hiking boots — made in the USA, much less anywhere near the company’s HQ in Ventura, CA.
Slightly East of New 
You are correct Chet, and in the same sense as Boyd was correct, but very different in the context of this quote. Being that he was sincere, understood what it took to win, and was honest to a fault. As I have experienced you to be.
The contrast is the phoney platitudes that prevail in the world today.
To tell people what they want to hear, and pay lip service to what makes the world
continue in clear conscience.
As you suggest, How many in the
Vietnamese sweat shop, go hiking, mountaineering, or snow boarding on the weekends ?
How many worry about real estate development encroachment on wilderness areas ?
How many sleep 6 to a room, and find time to worry about the plight of endangered species ?
Much less in a position to do absolutely anything about it ?
Which leaves us with the self serving sickeningly pretentious ineffectual concern of the 1% elites, yes, the Al Gores, and Bonos of the world.
Typical hollow corporate clap trap.
I think of it in several tiers, or layers, and
It’s all symptomatic of an ongoing crisis;
http://www.unz.com/mwhitney/the-american-dream-is-dead/
“As you suggest, How many in the Vietnamese sweat shop, go hiking, mountaineering, or snow boarding on the weekends ?”
What is built within the workspace of one OODA loop has little to do, Orientation wise, with what goes on within another loop. While those in California may be a part of another loop does not mean the relationship between orientations within the same loop are less valued. It just means the values might be different. If both rule-sets are supported within the same loop, then both can move on towards decision making within the narrative, and action within the environment both share.
That is until war gets between those of the same loop. In that case, the case of war, and history has shown us that those values (values of war) are no different, at least history wise, between orientations.
It still comes down to fear, honor, and interest.
Values, after all, are what we use towards an advantage, within the environment we observe, to orient ourselves towards a position.
Given that energy is force @ a distance, then position is important when understanding power, which power is energy displacing itself from where it’s been to where it is able. Without an advantage, most energy has no able.
“It might be worth pointing out”, If Boyd’s loop wasn’t a part of Quantum Physic, where two masses can occupy the same space, at least in context of different z-axis. “That a sampling of their web site indicates that most of the people who “care about what they’re making and what they’re putting out in the world in a passionate way” are living in China or Vietnam.”, makes no difference in the vertical z-axis, at least “values” wise, unless fear of no future with honor or interests get between the two Orientations.
What this means: if Orientation is found within the workspace of a single OODA loop, and there ends up being two or more Orientation (in the process called “getting inside another’s OODA loop”) with advantages of different values, then they may remain inside the same loop as long as resources are available that supports both sets of values.
For practical purposes it doesn’t really matter where these “resources” come from. They could even, as I think Quantum Physics has proven, come from a different dimension or “outside” source, at least for a while.
Fear starts with the perceived loss of resources, with the loss of honor following close behind, as interest becomes a moot point. At that point the values remain even as the structure of the OODA loop begins to break apart (War).
An interesting question that is worth pondering is, does America have values today?
There is considerable division (and I am not talking just about the traditional left-right in politics) in civil society, and an overall lack of orientation towards the future, towards the challenges that the US faces, and towards holding people who have made mistakes accountable.
– Chris