From The Guardian’s interview with Rose Marcario, newly appointed CEO of outdoor gear maker Patagonia:
Q: When you bring new people on board, what are you looking for?
RM: Well, I think the number one thing is somebody that shares our values in terms of the commitment to preservation of wild places and the environment and planet earth. That’s pretty much the foremost aspect we look for in terms of sharing our values and also people who are committed to making a quality product without compromising.
I think that’s a very important aspect [that we hire people that] care about what they’re making and what they’re putting out in the world in a passionate way. Many of the folks that we hire in our core sports like skiing and fishing, climbing, and obviously want the job and have deep passion for the sport.
Boyd often stressed common values as a requirement for Einheit, so this is an important statement.
It might be worth pointing out that a sampling of their web site indicates that most of the people who “care about what they’re making and what they’re putting out in the world in a passionate way” are living in China or Vietnam. I failed to find anything — jacket, pants, trail runners or hiking boots — made in the USA, much less anywhere near the company’s HQ in Ventura, CA.