Coffee Culture

I tweeted this a few days ago, but it’s such a nice article that it’s worth reposting here.

The Future of Iced Coffee, by Alex Madrigal on Atlantic.com. “Somehow, (Blue Bottle CEO James) Freeman had scaled perfection.”

Not an easy job. As you read the article, be on the lookout for Schwerpunkt (Patterns 78)/ unifying vision (Patterns 143), which are common among entrepreneurs.

Even more interesting, at least to me, the author draws his own conclusions about why the Blue Bottle culture works:

But everywhere I looked, the most important component of scaling was the ideas of the people working with Blue Bottle.

Pure Boyd, although I’d be surprised to find out that Freeman had ever heard of the good colonel. Remember, one way to characterize Boyd’s philosophy is “Pump up the creativity and initiative of everybody in the organization and focus it to accomplish the objectives of the organization.”

The Discourse elaborates on this philosophy and provides examples, and you may find a few more parts for your snowmobiles in the article.

Oh, and watch out for the poodles! I know you already do, but could you show me how?

One thought on “Coffee Culture

  1. As said, most corporations never really took the idea of “people first” seriously. It’s always “short term profits first”.

    I wonder what else could be accomplished if people were allowed to think, given the resources to advance their ideas, and to make real changes to society.

    It seems that every small company survives on a great idea and if that idea succeeds, they mature and become more risk-averse. Witness that relatively few companies invest heavily in Blue Skies research these days.

    – Chris

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