I’ve had a long, if not particularly distinguished, involvement in sales. Starting with Fuller Brush over a college summer, then with professional services — beltway bandit stuff — domestic and foreign military aircraft, and public relations. Along the way, I’ve picked up great respect for people who can sell for a living; sort of consider them the infantry of the business world.
So I was delighted when sales guru Anthony Iannarino asked if I’d do a podcast on John Boyd and applications of his strategies to business. I’ve known Anthony for a while, and can attest to his knowledge of Boyd, so I hope you enjoy our session: Chet Richards on Strategy, Morale, and Agility in Warfare and Business – Episode #65.
In addition to the books that Anthony recommends at the bottom of his post, I’d also recommend the three papers from my section of the Articles page: “Boyd’s Real OODA Loop,” “John Boyd, Conceptual Spiral, and the meaning of life,” and “All By Ourselves.” These amplify some of the points in Certain to Win and include research that I’ve done since that book was published.
Anthony also includes a link to “LKCE15,” LeanKanban Central Europe 2015 in Munich last November. Click on “Videos.” LeanKanban is a recent application of some of the ideas that underly lean production and maneuver warfare to the problems of software development. My suspicion is that LeanKanban philosophy, if not the specific techniques, will also improve throughput time, cost, and quality (simultaneously!) in other forms of white collar work. If you’re interested in this sort of thing, check out some of the material on LKCE15 and consider going to LKCE16 in Hamburg this fall.
You can download all of Boyd’s materials (for free) from our Articles page.