In this case, automotive engineering.

Dean Lenane gave a major presentation at the recent European Manufacturing Strategies Summit in Berlin and has kindly agreed to post it on our Articles page (link above).  Look for “Organizing for Success with lessons from The master – John Boyd, OR, People, ideas, technology…IN THAT ORDER.”

In addition to being a keen student of Boyd’s ideas, Dean has had the wherewithal to put them into practice. As CEO of CRH North America, he grew the company from $20 M annual revenue to more than $350 M in a span of seven years. He documented some of this experience in The Turnaround, also on the Articles page. Now, as Managing Director, Europe, for Fisher Dynamics, he is continuing to experiment. I think you’ll find  his presentation innovative, exciting (if you’re into this sort of thing), and useful.

One thing I might point out is Dean’s concept of “providing coherent strategy” beginning on slide 69. You may recall that the objectives Boyd set on p. 2 of Patterns of Conflict were:

Mission

Focus and direction

• To make manifest the nature of moral-mental-physical conflict
• To discern a pattern for successful operations
• To help generalize tactics and strategy
• To find a basis for grand strategy

[“Focus and direction” was Boyd’s translation of Schwerpunkt.]

In order to  do this, he needed to harmonize grand strategy, strategy, and tactics so that success at one level wasn’t undone by failure at another — the “win the battles but lose the war” phenomenon.  It took him a while to get there, but Boyd finally gave an answer on slide 141.

Dean’s concept of “coherent strategy” serves the same function for manufacturing, and I would suggest for all commercial enterprises. To give one example, he insists:

This requires that a solid understanding of how things work at a tactical level be possessed by those making the strategic decisions.

By implication, a large staff structure of persons without actual front line experience and management by a mandarin class of professional managers without actual detailed knowledge of the specific business and products is anathema to a fast maneuver approach as these will slow down the decision loop. Slide 76.

Compare to Boyd’s slide 176:

– In accepting this idea we must admit that increased unit complexity (with magnified mental and physical task loadings) does not enhance the spontaneous synthetic/creative operation. Rather, it constrains the opportunity for these timely actions/counteractions.

Or put another way

– Complexity (technical, organizational, operational, etc.) causes commanders and subordinates alike to be captured by their own internal dynamics or interactions—hence they cannot adapt to rapidly changing external (or even internal) circumstances.

I think you’ll find what Dean has developed over the last 15 or so years to be an important addition to the expansion of Boyd’s ideas beyond their original domain of war and another instance of the Conceptual Spiral in action.

Good luck.

Starting in around 2000, Dean Lenane, the CEO of a German-owned auto-systems supplier, CRH of North America, began applying Boyd’s concepts. The results were spectacular. As he told me once,

I asked my staff to read 4 books: Certain to Win, Boyd by Robert Coram, Maneuver Warfare Handbook by Bill Lind and Warfighting by the USMC. Although my people were sometimes puzzled by this curriculum, I was able to get most of what we were trying to get across stuffed into the assembled noggins.

Between 2000 and 2010, CRH North America went from no presence whatsoever to the largest supplier in its market sector in the NAFTA region. If anyone thinks this is easy, then I suggest they try it.

A couple of years ago, Dean began writing the story of how he did it. You can download the result, The Turnaround, from our Articles page. Last year, he put the essence of his experience in to a briefing slide show that I first saw out in San Diego in February and which he polished and gave at the 2014 Boyd and Beyond Conference back in October. With his kind permission, I’ve also uploaded the October edition to our Articles page.