It can happen to you.
Joe Castaldo tells the tale of Target’s expansion to Canada. Less than two years after opening its first store, Target Canada filed for bankruptcy and closed. The episode cost the parent company some $2 billion, not counting the damage it did to its reputation.
Why? Read the article and you’ll have no problem finding the reasons. Lots of them. But what struck me is that the most critical problems were clear not just in retrospect but to many of the participants at the time. Continue reading