I know a lot of you have bought electronic editions of Certain to Win (“a lot” being relative, but I’m highly grateful and flattered, nonetheless) that did not have legible figures and maps. My sincerest apologies.
I’ve uploaded a PDF file with all the graphics in the book. There’s a link to this file on the Articles page.
Occasionally people ask if I’m working on a new book. Yes. Basically, Certain to Win is still the best snowmobile I can make using concepts from Boyd’s Discourse in the world of business competition. It’s important, and maybe I didn’t stress this enough in the book, but CTW is not a set of analogies from military strategy transferred over to the business world. Many such books have been published, and all of them are bogus.
As Boyd said in the Discourse, his ideas are meant to apply directly to any situation where groups of people compete with other groups of people in a zero-sum situation. These situations include war, business, sports and many other games, parts of politics and so on. They apply differently in these various environments, but if you develop a deep enough understanding of Boyd’s fundamentals, then you can generate ideas for using them in fields of competition where you have expertise.
Now, if you look at the origins of Boyd’s Discourse (also on the Articles page), I’ve mined out the blue and red areas to the extent that I’ll ever be able, even including business strategy in with military strategy. So to go deeper, I need to work over in the green area, and that’s what I’m doing now. When I get enough, I’ll start another book. In the meantime, I can’t see the use of saying the same things over again.